Experts Reveal Reasons Your Business May Never Succeed

Entrepreneurship remains one of the surest routes to financial freedom. The prospects of owning your own business, of having multiple streams of income are exciting, to say the least. When you have established your own firm, you get to escape the stressful, monotonous long hours in office and can schedule your daily activities at your own pace and convenience. However, the life of a successful entrepreneur is not a bed of roses.  Owning and managing a successful business could be challenging. 80 percent of businesses, according to Bloomberg, fold up within the first eighteen months of their establishment. These start-ups crash owing to a number of reasons and these are examined below.

No Well-Thought out Business Plan

Successful businesses share many positive traits; one of these is that they are run on a sound, strategic and well-drafted business plan.  It is common knowledge that poor planning produces poor performance. This maxim also applies to the business world. Smart entrepreneurs recognize that business plans are critical to the success of a business; many a firm collapses because there are fundamental flaws in mapping out an effective strategy for their business from the outset.

Business plans are a tool for guidance to chart your directions at the inception of your outfit. Creating a business plan is nothing difficult. Keep in mind that crucial components of a sound business plan are

  • Brief description of your business, goals and vision
  • Analysis of the market
  • Needs of your workforce
  • Potential challenges and their solutions
  • Analysis of competition
  • List of supplies, statement of income, forecast of sales and expenses, balance sheet, etc.
  • Activities for advertising and marketing.

For your business to be a success story, you should make no bones about creating a sound business plan. Apart from the above-mentioned importance of effective business planning, it is also crucial to design a business plan as majority of banks ask for it if you request a loan for your firm from them. Free templates of a business plan are available here. You can modify and adapt any of the templates to suit your needs.

Reasons for Starting the Business

Did you establish you r firm for the right reasons? Is becoming another Dangote your major aim as an entrepreneur? Are you driven by the thought of becoming your own boss? Or you feel having your own company would avail you the opportunity of spending more time with your family? While these are among the benefits of successful entrepreneurship after many years of hard work, they should not be your major reasons for establishing the firm.

You should start a business on something you are passionate about and love. This skill or talent is the essence of your company, has to be something, you strongly believe, can yield product or service capable of fulfilling a genuine need of your client or customer.  You should make sure your product adds values to the society or serves some specific role. This is why it is important that entrepreneurs study the things people in a society are lacking so as to identify the niche of their business.   A business that cannot offer unique product or service to people in the society will sooner or later pack up.

Branding Is Key

Research has shown that brand image influences customer’s attitude toward a company. Successful entrepreneurs recognize this fact and put tremendous efforts in creating effective branding for their company.  Your brand represents your promise to your clients. It is not just a logo, business card or website.  It is a derivative of what your firm stands for, the goals of your business and how customers see your enterprise.

In the competitive Nigerian market, the importance of good branding for a firm cannot be overemphasized. A good brand should maintain consistency with your company’s vision and goals. Any deviation from these could damage your customer perception.

Furthermore, a good brand should be unique. People all over the world cherish a product with an innovative and esthetic feature. Entrepreneurs should note that it is important to have one distinct attribute separating their business from their rivals.

An entrepreneur — while trying to make their brand unique, consistent with their values and engaging — should endeavor to make it look as simple as possible. It should not be odd or complicated since this could be a turn-off for customers.

Indeed, for a business to be successful in Nigeria its branding must be engaging, unique, consistent and simple. Poor branding could damage a company’s customer perception.

Strong Presence on the Internet

A strong presence on the web and active social media account is essential for the success of a business because of a number of reasons. First, an SEO-optimized and professionally designed website can offer valuable information about your product or service to your customers that are internet savvy. Consequently, this may bring about some sales or attract more customers.

Having an account on social media platforms like Facebook, Twitter, Nairaland, etc., can serve a number of functions. It can help you relate smoothly with your customers, change any wrong impression they might have about your enterprise, get more customers and generate more sales.

A good website and social media account can also function as platforms to get feedbacks and complaints from your customers; feedbacks are an essential component of good customer service. You should treat your customers professionally and with respect; since your business cannot thrive without them.

Smart entrepreneurs know that no business can be successful if it is not run on a sound business plan and strategy, if it has zero presence on the internet, if it does not pay attention to feedbacks or complaints from customers. They also know that people, who start a business so as to make quick cash and for other wrong reasons, often fail. A business venture must be founded based on strong values, passion and commitment, with good branding; only then can it become a success story.

Afridext is providing high-quality low cost graphic design solutions to Nigerian SMEs and Start-ups

“I was expectant though, but I didn’t expect it to be this less stressful.

you guys have done an amazing job with lots of coordination.

you guys deserve a pat in the back”

– Oreoluwa Olowe, CEO Care4KidsAfrica

The above review and many more have been given by everybody who has requested for graphic designs on Afridext. Located in the heart of the historic and legendary Ibadan city, Afridext has positioned itself as the pioneer and driver of crowdsourcing in Nigeria. Established in September, 2016, it is a marketplace where users buy and sell graphic designs relevant to the African market at preferred prices.  For anyone who requires graphic design for any corporate or personal purposes, www.afridext.comis the go-to place to request for such while expecting prompt and high quality deliverables (entries) from graphic designers on the platform. These design solutions include; brochure design, flyer design, icon design, logo design, stationery design, t-shirt design, web design, and text writing, etc.

Afridext strengthens the bargaining power of graphic design users by giving them unrestricted access to unlimited high-end graphic designers throughout Nigeria and unbelievably, they even get to decide how much they are willing to pay! Similarly, the graphic designers get to showcase their designing dexterityand increase their revenue streams while providing graphic design solutions to users all over the country.

Asides these ingenious and useful value propositions, the platform prides itself as extremely user-friendly, thus, users request for graphic designs effortlessly. To buy a graphic design on Afridext, a new user (a.k.a. contest holder) would only be requested to log on to, click on ‘Launch a contest’, then fill the design brief(which will elicit relevant information that will aid the designers in meeting the expectations of the contest holder- including the duration of the contest), the contest holder will then proceed to deposit the amount (for as low as N5,000) they are willing to pay for the design. It is also imperative to mention that the company also guarantees 100% refund to any contest holder that is not satisfied with the quality of the entries (although, since the company started, this has never happened, instead, contest holders are always awed and overwhelmed by the quality of the entries and usually have a hard time deciding their most preferred). More importantly, the platform has a portfolio system that allows users to hire registered graphic designers directly instead of holding a contest.

So in summary, the contest holder stands to benefit the following:

  • Unlimited access to domestic graphic designers all over the country that understand the ecosystem (corporate climate and trends) and can provide local and original content
  • Lack of Forex related issues as all transactions are conducted in Naira
  • Affordable graphic design solutions starting from N5,000
  • Unrestricted access to high-quality graphic designs
  • Prompt service delivery and unique customer service experience (for instance, a graphic design contest can end within 3 days- all design formats will be sent to the contest holder) and all feedbacks and complaints are attended to promptly, passionately and diligently.
  • 100% money back guarantee

Equally, the graphic designer will enjoy the following:

  • Unrestricted access to domestic graphic design users all over the country with different graphic design needs
  • Global platform to showcase their competence as graphic designers thereby improving their chances of being patronized by the users
  • An opportunity to honetheir graphic designing skills while competing with others (many of the designers have attested to the fact that competing with others on Afridext has helped them improve)
  • Free portfolio page which exposes them to potential clients
  • Increased revenue earned from design contests and one-on-one projects- in fact, a ‘dexterous’ graphic designer can win unlimited contests or projects which translates to higher income
  • Prompt payment upon selection as winner (made within 24 hours)

Below are some of the reviews given by the previous winners (graphic designers) on Afridext:

“This platform has helped me improve in lots of ways as a designer.

I must say I love this Afridext. Keep it going!”

– Kayode Osinusi (Graphic Designer)


“Being a participant in the first design contest ever organized by

Afridext during the Independence day celebration last year, I was

motivated to keep on pushing till I make it (two of my designs made

the top ten). In summary, I’m glad my design won for this job

(Jaydees Café & more) and thanks to Afridext for giving me this

medium to showcase my skills and for being motivated”

– Mohammed Abubakar (Graphic Designer)


“Its been a great experience at Afridext. Thanks to the innovator of

this great company…you are my Best of Many (BOM)…”

– Fashina Makanjuola (Graphic Designer)


In the past two weeks, 8 transactions have been completed on Afridext, a total of 220 entries have been submitted by graphic designers and below are some of the winning entries


No doubt, Afridext understands that Nigerian SMEs and Start-ups often run on lean budget, therefore, patronizing the company for whatever graphic design needs is a very smart way of managing the little funds available.

For more enquiries on the service offerings of Afridext, you can;

  1. Visit
  2. Follow us on Facebook, IG and Twitter (@afridext)
  3. Talk to our dedicated representative on +234 8130785766 (Whatsapp enabled)
  4. Send us an email on


Unveiled!!! These 10 entries just got selected as finalists for Afridext “Spirit of Nigeria” Graphic Design Contest

In commemoration of the 56th Independence Anniversary of Nigeria, Afridext has the pleasure to inform the general public that the following 10 entries have been selected as finalists for the “Spirit of Nigeria” Graphic Design Contest.

The finals shall be conducted through votes on this online platform- The graphic designers that submitted the 10 shortlisted entries are expected to:

  • Visit the link to vote and ask people to vote for their entries
  • Voting ends on 8 October, 2016
  • The 3 winning entries will be decided based on the number of votes polled by each entry and will be unveiled on 9 October, 2016

Congratulations to our finalists once again and we wish you all the best in this final round.

About Afridext

Afridext is an online marketplace where customers buy and sell high quality graphic designs relevant to the African market at preferred prices.

Nigeria @56 Graphic Design Challenge



  1. Contest Description

Since its independence in 1960, Nigeria has grown to become a ‘giant’ force in Africa- this does not come as a surprise if one considers the size of the country’s population and economy. With a population of about 175 million people, it is the most populous country in Africa and the seventh most populous in Africa. The country is also notorious for its heterogeneity as it is the home of over 500 ethnic groups (with over 500 different languages) out of which Hausa, Igbo, and Yoruba are the largest.

Nigeria outpaced South Africa to become the largest economy in Africa in 2014 and according to World Bank (2015), the country was ranked the 20th largest economy in the world worth more than $500 billion and $ 1 trillion in terms of nominal GDP and purchasing power parity respectively. However, 2016 has been an eventful one in the country as facts and figures show how the growth of the economy has plummeted.


Despite the current economic state of the country, Afridext is giving Nigerians a reason to celebrate the beauty, culture, creativity, ambience and dexterity of the country.

Therefore, as part of our commitment to the Nigerian project and to celebrate the 56th Independence Anniversary of Nigeria, we are calling for entries from designers and visual creatives under the theme ‘Spirit of Nigeria’. Submit any original design that best represents the theme and showcases the spirit of Independence. Entries can be graphic designs, pictures, drawings, illustrations or any other form of still image.


  1. How to participate:
  • Create an account at
  • Read and understand this brief
  • Submit your entry on afridext.comwith your username (Designs are automatically submitted on our Facebook fanpage @AfriDext)
  • The top 10 entries will be shortlisted by Afridext
  • Get your friends to vote for your design on our Facebook fanpage
  • The top 3 winning entries will be decided based on the number of votes (on our Facebook page)



  1. Requirements:
  • You can only submit one entry
  • Works done in groups have to be stated clearly
  • The design must represent the theme ‘Spirit of Nigeria’
  • All designs must be original; plagiarized designs will not be considered
  • All unlicensed fonts and/or resources should be properly accredited if required
  • Your name and the Afridext logo should be embedded at the bottom of your design (the logo can be saved directly from the site)
  • Get your friends to vote for you
  • Have fun!

PS: Winning designers may be asked to send their designs in the raw file format

  1. Evaluation Criteria;
  • 1st round- short-listing of 10 entries (to be decided by Afridext)
  • Adherence to brief
  • Originality
  • Creativity and Aesthetics
  • 2nd round- short-listing of 3 winning designs (through votes on our Facebook page)


  1. Graphic Specs
  • Minimum of 1000 x 1000 pixels with 72 dpi resolution
  • RGB Colour space only
  • .Jpeg , .png , .jpg formats only
  • Max file size is 25mb


  1. Rewards
  • 1stPrize: N30,000
  • 2ndPrize: N20,000
  • 3rdPrize: N15,000


  1. Submission Deadline

The contest runs from noon on 17th September, 2016 – 30th September, 2016 (12 noon).

The 10 shortlisted designs will be unveiled by 1 October, 2016. Only these 10 designs will make the 2ndround out of which the 3 winning designs will be decided by Afridext. The 3 winning designs will be unveiled by 9 October, 2016.



  1. Winners

The top three winners will be announced on 9th of October, 2016; payments will be made via the Afridext website. The winning design (first prize) will be publicized on our social media platforms.


  1. About is a platform that allows customers to buy or sell high quality graphic designs that are relevant to the African market at preferred prices- these graphic designs can be used for Corporate Logo, Brochure, Business Card, Icon, T-shirt, Flyer to mention but a few.


This is why you should pay attention to the quality of your web design


In today’s highly technical world, everything is online. There is nothing you cannot buy, sell, trade, research, find pictures of, or play if you have a computer and internet connection. These days, there is a web site out there for anything you could name.

Which means that someone probably has a web site a lot like yours? As competition for page views grows more intense, web design more technical, and the internet more popular, good web design becomes more important than ever before. If you have a web site, then you want visitors to view that site. Good web design is the only way to make that happen. The average Internet cruiser is more jaded these days, harder to impress. Good web design is the only way to get repeat visitors.

Committed to helping you improve your service offerings through your website, we at Afridext have decided to identify the core elements of a good web design;

Content: Internet search engines have grown very clever about searching content on web sites these days. Good web design is centered on your web site’s content. What keywords will people search to find your site? Once you know what your keywords are, you need to have plenty of content on your site that features those keywords. There are several free web sites that allow you to check your keyword content. Use them. Content is what search engines look at first, so it is here that you must make your impression.

Links: Search engines, and your visitors, love links. You want links that connect to other pages of your site, internal links, as well as external links that connect to pages outside your domain. The more links you have, the better, so use them liberally throughout your site. Links also improve the navigation of your site, which is incredibly important to good web design.

Graphics: Bright colours, pictures, and fun fonts will make or break your web site. Graphics are going to fly at internet cruisers every way they look, so you want to make an impression with the graphics on your site. Good web design is about a pleasing flow of colours, pictures, graphics, and text. Don’t over clutter your pages, but make them exciting and interesting to look at.

Good web design is about learning how to balance key elements that appeal to search engines and your viewers. Your pages should flow together, your navigation should be easy, and your site filled with content. The only way to increase traffic to your site is through good web design that is updated regularly. This will ensure repeat, and new, business to your site. The more visitors you have, the better.

Afridext is a home for designers that can provide you with high quality web designs that would definitely increase traffic to your website and you can access any of these state of the art designers by launching a project on our website or by contacting our in-house designers directly at

Who is a graphics designer?


Graphics are needed to enliven a given space. But to create impact they must be designed and used sensibly. Graphic design is not just about creating good looking stuff, but creating impact and communicating. Not such an easy job! Graphic designers are fully equipped and qualified to perform this task. They can create graphics, modify, restructure, arrange and rearrange them to communicate the required message. This could involve arranging print and graphics for pages of a document, creating an interesting logo or mast head, catalogue, company calendars, year planners, invitations, postures, advertisements, banners, publications, designing a website and so on.

Depending on the purpose of a graphic to be created, audience and medium, designers think of different ideas and concepts to communicate the message in the best possible way. The final development also depends on the medium to be used such as print, film or electronic. Layouts are created by hand or computer to put the idea on paper. Use of computers in graphic designing has become a must. Graphic designers should keep updating their skills and knowledge on latest software.

Graphic designers need to be creative with a constant supply of fresh and unique ideas, able to work under tight deadlines and should keep updating with new technology and demands. It is a customer oriented job and their needs should be respected first. Some clients flip-flop until they get what they had in mind. Satisfying a client is a tough job and needs patience.

There are some qualities which graphic designers must have. Some people are innately capable and can become polished after getting trained, while others are interested and can acquire skills. There is also a category of graphic designers who are not very competent even after full-fledged training. There are many long and short term graphic design courses for people to get trained. Some take students only after they qualify a basic skills test. A full-time bachelor’s degree with advanced short courses gives one an edge. However, experience is the biggest teacher.

Graphic designers are much in demand with the ever increasing needs of the Internet, website designing, animation and animated films. It is one the most attractive occupations in present times. Afridext is a platform for you to advance your career as a designer and for you as a customer to meet designers that will promote your service offerings, log on to to access high quality designs and designers, and if you desire to speak with us directly, contact us on or call 2348059884966.

Graphic Design and Branding


You might not think much of your company logo, but you ought to know that this is a great way to start strengthening your brand. If you want to reach a specific segment of the market, then you need specialists in corporate ad design. They will put to good use all their years of experience working in the field of graphic design, creating an image for your company that is visually stimulating, thus easy to recognize. In a short period of time, you will be identified with that logo and customers will definitely become interested in your company.

High-quality artwork is also a desirable concept for those interested in corporate identity. A company’s profile must be an adequate reflection of that company, resulting in sales promotion and increased advertising. With professional corporate ad design, you get a professional business image. If you are interested in corporate identity, then you also should be looking at logo development, logotype design and other business promotional materials. These might include, but are not limited to, business cards, presentation folders and billboards. All are needed for your brand to become stronger and attract the eye of the public.

When you resort to the services of specialists working for a graphic design agency, you should also think about logo design. It genuinely represents the signature of your company, being often posted on business cards and other promotional materials. If it’s not catchy, it won’t stick and your company’s name will soon be forgotten. Thanks to the experts in logo development, you will enjoy a logo that clearly represents your business—one that is custom tailored for you. Potential customers will definitely remember your name after you have your logo redesigned.

If you have taken the decision to work with Afridext, the Nigerian-based graphic design company, then you shouldn’t expect anything but good results. We have only the best people working to deliver the message you desire to the right audience. We know how to reach consumers, and most importantly, we know how to adapt to various preferences to reflect the African market. Services provided include web design, encompassing a wide range of specifics such as graphics design (logo, flyers, icon, gift – items, etc.), brochure design, stationery design, etc.

You can benefit from the solutions offered by these specialists, successfully optimizing your business. If you want the right online presence, remember There is no better resource you can turn to, with professional graphic artists and artwork specialists working constantly to introduce you to the concept of branding. It might take a lot of work and effort, but in the end, you will finally see that it was all worth it. For more enquiries, contact us on

Graphic Design Introduction

An Overview of Graphic Design


Graphics are needed everywhere and are being created by millions of people all over the world. The real art is not just in creating graphics but arranging them in conjunction with other text and images to produce a coherent and interesting piece of work, according to the end goal. This is what is meant by graphic design. The process of graphic design enhances the look of a layout, is attractive to viewers, simplifies the message and helps communicate a message effectively. As simple it may seem, it is lot of hard work.

While creating a graphic design, designers plan and analyze factors such as audience, aim of the message, and medium (such as print, online, book or poster). Once basic requirements are sorted out, text and graphics are organized on selected formats and layouts. Fonts, colour, size and arrangement of text and graphics are re-looked at and sent for proofreading. While doing any graphic designing, basic elements design like line, shape, texture, space, size, value, colour, balance and rhythm are used. Graphic designs also need to respect the principles of design like balance, colour, contrast, emphasis, movement, pattern, proportion, proximity, repetition, rhythm, texture, unity, and white space. All these concepts are not new and have been understood many years back. However, they can be applied in many ways to create unique graphic designs.

The discipline of graphic design has been existent since very long and is becoming more and more flexible with the advent of new software and printing technologies. There are many software packages like Macromedia, Adobe, Corel Draw, and Paint Shop that aid in high quality and complexity of graphic design. Even the most qualified and experienced graphic designers need to be well versed and expert in the use of graphic design software, as almost all graphic designing is now being done on computers. One can easily print out drafts and make modifications many times, unlike the hand-made designs.

The art of graphic design is in high demand these days as it can be applied anywhere like print, films, animations, and computers. To be a graphic designer, one needs to get specialized training. The key to a graphic design is that it communicates the message well while being aesthetically appreciated. A good graphic design can attract viewers and do wonders while a bad one can spoil even the most important message. Afridext is a community of freelance graphic designers offering top-notch designs without strangulating your budget, Visit Afridext today! or call 2348059884966.